Sportswear and apparel company Under Armour has signed up as the official technical provider of Spanish basketball’s Copa del Rey knockout club tournaments.
The deal with the ACB, basketball’s governing body in Spain and the operator of the Copa del Rey, will cover the next two editions of the tournament, in 2015 and 2016.
Under Armour will use the next edition of the Copa del Rey in Gran Canaria from February 18-22 to launch its custom footwear range in Spain, an increasingly important market for the company.
The company already sponsors a number of players in Liga ACB, Spanish basketball’s top division, through partnerships with the likes of Fernando San Emeterio, DeShaun Thomas and Jayson Granger.