Russian Premier League champion Zenit St Petersburg has secured a sponsorship deal with Japanese tyre manufacturer Toyo Tires.
The partnership is for three years, spanning the 2015-16 to 2017-18 football seasons, and will primarily be activated by the Who is in Toyo online football game.
In addition to branding presence at Zenit's Petrovsky stadium, Zenit and Toyo Tires will also launch the Toyo Football Team application on Russian social network VKontakte.
This autumn, the two parties will launch an Instagram competition and mobile app to promote the Who is in Toyo online game.
Toyo Tires Russia chief executive, Kenta Kuribayashi, said: “Of course a big club like Zenit not only affects Russia, it also gives us good influence for the Toyo Tires group throughout Europe.”