African online sports betting company SportPesa has agreed a deal to sponsor the Final Series of the Pro14, the European rugby union club competition.
SportPesa will serve as the official gaming partner of the competition’s knockout stages, which will culminate in the first-ever Pro14 Final at Dublin’s Aviva Stadium on May 26.
SportPesa will benefit from brand exposure during all matches as part of the agreement.
Shaun Simmonds, head of UK marketing for SportPesa, said: “Whilst we have a strong heritage in the sport, having supported local rugby in East Africa and sponsored the Kenya Rugby Sevens team, this partnership underlines the company's diversification into Europe and South Africa.
"To be sitting at the top table of the sport alongside some of the most powerful brands on the planet is testament to the great work my colleagues have done in recent times; we're looking forward to accelerating that growth further thanks to this partnership.”