Sports social network Sportlobster has been named as the presenting partner of basketball’s NBA Global Games in Berlin, Germany and an associate sponsor of the Global Games in Istanbul 2014.
The deal marks Sportlobster’s first partnership with a US professional sports league.
Sportlobster will benefit from brand exposure surrounding the San Antonio Spurs v Alba Berlin game in Berlin on October 8 and the San Antonio Spurs v Fenerbahçe Ülker Istanbul game on October 11 in Istanbul.
“We look forward to working with Sportlobster to enhance the experience of NBA fans as we welcome the reigning NBA champion Spurs in Berlin and Istanbul,” said Marc Armstrong, the NBA’s vice-president of global marketing partnerships and emerging markets, EMEA.
Sportlobster co-founder and chief executive Andy Meikle added: “The NBA is one of the most iconic and popular sports leagues in the world, featuring athletes and teams recognised and fervently supported by fans around the globe. We are proud to be joining an elite list of NBA partners and through this partnership, Sportlobster will serve as the perfect platform for the global basketball community to engage with the NBA with news, blogs, posts, fixtures and results, live match data and photos and video.”