French automotive manufacturer Renault has entered into a partnership with the Unión de Rugby del Uruguay, the national governing body of rugby union in the South American country.
Although terms of the deal were not disclosed, Omar Daneri, chief executive of the Renault Uruguay division, said the company would become a ‘major sponsor’ of the body.
The Renault logo will also appear on players’ jersey sleeves during the upcoming matches featuring both the country’s national 15-a-side and sevens teams.
In addition, Renault will support the body in its efforts to develop rugby union in Uruguay and contribute to various youth initiatives.
Sebastian Piñeyrúa, president of the URU, said: “It is a matter of satisfaction that international brands such as Renault join our challenge, as their contribution allows us to develop programs to prepare our players with the aim of achieving the dream of participating in a World Cup again.”