Financial services company RaboDirect has announced that it will not renew its title sponsorship of the Pro12 European club rugby union tournament beyond the 2013-14 season.
RaboDirect is in the final year of a three-year deal that started with the 2011-12 campaign.
“The partnership with the Pro12 has helped us achieve key business objectives and has been extremely beneficial, especially in terms of developing and communicating our brand values, connecting with rugby fans and giving us a platform to reward our customers,” RaboDirect general manager Tim Bicknell said.
“We are developing our business strategy for the next five years and the excellent results of this partnership have helped inform and influence our strategy for potential future partnerships.”