Online gaming company NordicBet has renewed its deal with the Champions Hockey League to serve as an official sponsor of the pan-European club ice hockey competition.
The new deal will run for an additional three seasons, until 2019-20. The initial deal began with the league’s debut in 2014-15.
NordicBet, which will be granted exclusivity in the sports betting category, will also hold the rights as the exclusive presenter of the official statistics on the CHL website.
Additionally, the company will present the official most valuable player award – the NordicBet MVP Award.
Under the agreement, NordicBet will benefit from key branding and logo visibility in TV camera view across the bully circle and advertising boards, as well as full brand integration on the CHL website, communications and interview backdrops.
NordicBet will also continue to benefit from networking opportunities inside the arenas through a ticketing and hospitality contingent.
Magnus Linder, head of sponsorships and brand alliances at NordicBet, said: “With our online betting and gaming portfolio already fully integrated into the CHL, we are aiming at further strengthening our position as number one ice hockey sports betting company.
“We appreciate the multiple activation possibilities of the platform as well as the ability to offer a personal element of suspense for the fan beyond the event itself and for spectators outside the arenas.”
The 2017-18 CHL season commences in August.