Spanish LaLiga football club Barcelona has signed Turkish real estate firm Nef as a regional partner.
The two-year deal runs through until June 2019, with the option to extend by a further year into 2020.
The partnership will promote Barcelona’s presence in Turkey, a country the club views as a strategic market for furthering its global expansion.
Barcelona’s chief revenue officer, Francesco Calvo, said: “Our agreement with Nef will help us to gain even greater recognition in a key market for FC Barcelona. We are sure that our association with such a relevant company as Nef will allow us to get closer to FC Barcelona’s numerous fans in Turkey.”
Nef also serves as the shirt sponsor of Turkish Super Lig club Galatasaray.