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Liebherr extends ITTF partnership

Large equipment manufacturer Liebherr has furthered its commitment to table tennis by agreeing a two-year extension to its partnership with the International Table Tennis Federation.

The Swiss company will reinforce its affiliation with the World Table Tennis Championships as title sponsor of the 2019 event in Budapest, Hungary; and major sponsor when the competition travels to Busan, South Korea in 2020.

In addition, Liebherr will be title sponsor for the next two European Championships in 2019 (Nantes, France) and 2020 (Warsaw, Poland), underlining its role as an integral partner of the ITTF’s new commercial strategy.

Liebherr has previously been a title or major sponsor of the World Table Tennis Championships, European Championships, Men’s World Cup, Women’s World Cup and Team World Cup, among other tournaments.

Having sponsored the World Championships in 2017 (Düsseldorf, Germany) and 2018 (Halmstad, Sweden), next year’s event in Budapest will further consolidate Liebherr’s backing of the sport in Europe.

Andreas Böhm, Liebherr managing director, said: “Our cooperation has helped promote the Liebherr brand on a worldwide scale. Table tennis is a sport which reflects many of our company values.”