Croatian First Football League club Hajduk Split has agreed a shirt sponsorship deal with the Ultra Europe electronic dance music festival.
As part of the deal, the festival’s branding will feature on the left sleeve of the team’s jerseys. The length of the agreement was not disclosed but the deal will at least cover the 2017-18 season.
Hajduk said that the deal represents the first time a music festival has sponsored a football club.
Ultra Europe takes place in Split every year. This year’s event runs from July 14-16.
Hajduk finished the 2016-17 season in third place to qualify for the Uefa Europa League.