European football’s governing body Uefa is closing in on completing its top-tier sponsorship sales for Euro 2016 after Turkish Airlines signed on as the ninth global partner of the national team tournament.
Turkey’s national flag carrier will serve as the official airline for Euro 2016, which takes place in France from June 10 to July 10 next year.
As part of the campaign, Turkish Airlines will be developing exclusive offers such as special airfares for fans to fly to France and charter rates for competing teams to travel to and from the tournament.
Guy-Laurent Epstein, marketing director of Uefa Events, said: “As Europe’s leading airline, they (Turkish Airlines) will be able to capitalise on the platform the newly expanded tournament offers, to build on their current success. Through exclusive offers and innovative activations, we are looking forward to working with them to bring fans together from all over the world to celebrate in France next year.”
One global sponsor position for Euro 2016 remains, with an announcement expected over the coming weeks. Turkish Airlines’ home country has qualified for next summer’s tournament.