The Czech Football Association has agreed a sponsorship deal with sports betting company Fortuna.
The six-year deal will run until the end of the 2021-22 season.
The agreement names Fortuna as a partner of the Czech national team, as well as the Czech Cup and Super Cup club competitions.
Fortuna will also serve as the title sponsor of the second-tier National Football League and the country’s two third-tier competitions – the Czech Football League and the Moravian-Silesian Football League. It will provide further backing to regional and lower leagues.
From the 2018-19 season, Fortuna will also serve as the title sponsor of the top-tier First League. The league's naming rights are currently held by online insurance company ePojisteni.cz.