Soft drinks giant Coca-Cola has agreed a deal to sponsor the 2017 winter Universiade multi-sport event, which will be held in Almaty, Kazakhstan.
Coca-Cola will serve as an official partner and the official provider of soft drinks for the event, which will take place from January 29 to February 8.
The company will also promote the event on its products, with official Universiade logos to be printed on the labels of its Coca-Cola and BonAqua brands throughout Kazakhstan.
Universiades are contested by university athletes and organised by the International University Sports Federation (FISU).