Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
The deal, which runs through to July 2016, positions United Arab Bank as Barcelona's official partner in the UAE and places the bank as the first and exclusive financial partner of the Liga champion in the UAE.
The agreement represents Barcelona’s first partnership in the financial sector outside of Spain and Andorra. As an official partner of Barcelona, the bank will create a range of customised products and offers for the club’s fans across the UAE.
Paul Trowbridge, chief executive of United Arab Bank, said: “The club enjoys tremendous popularity amongst UAE football fans and so the alliance creates a great platform for us to incentivise our clients with a range of FC Barcelona privileges including hospitality match tickets, Barca-themed banking products, official merchandise and more.”