ATP World Tour keeps its cool with Proseries

The Association of Tennis Professionals and sports medicine company Proseries have announced a two-year partnership to make Proseries Ice Wraps the official ice wraps of the ATP World Tour through 2015.

The US-based company will receive worldwide marketing rights over the course of the deal and, as an official supplier to the ATP World Tour, will provide products as required by tour physiotherapists and players.

Proseries manufactures a line of ice wraps used to control pain, inflammation and aid healing. The ice wraps are joint specific and allow athletes to apply ice with compression to areas including elbows, knees and shoulders.

Blister plaster company Compeed sits alongside Proseries as an official supplier to the ATP World Tour.