News

Sponsorship & Marketing Cricket

The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Finance & Law Biathlon

Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.
Sponsorship & Marketing Football

South Korean car maker Hyundai Motor has signed as a new top-tier sponsor of South America’s main club competition, the Copa Libertadores, for three years until 2026. 
Sponsorship & Marketing Football

One of the most iconic partnerships in world sport, the German national football team and Adidas, is to come to an end after the Fifa World Cup in 2026, with Nike to take on kit supplier rights to the…
Sponsorship & Marketing Football

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Sponsorship & Marketing Cricket

The IPL's Delhi Capitals has filled its front-of-shirt position with financial services provider Hero FinCorp, while fantasy sports operator Dream11 has continued its multi-team shirt sponsor strategy with Sunrisers Hyderabad.
Sponsorship & Marketing Football

The Football Association of Ireland (FAI) has ended a four-year search for a main national team sponsor by announcing Sky Ireland as the primary partner of the men's senior side until 2028.
Sponsorship & Marketing Football

Amazon Web Services has agreed an extension to its sponsorship agreement with the German Football League (DFL) that places a new emphasis on the company’s artificial intelligence technology.
Sponsorship & Marketing Cricket

The England and Wales Cricket Board (ECB) today announced that health and life insurance brand Vitality has renewed its sponsorship agreement for three more years.
Finance & Law Football

Total revenue in the top two divisions of German football broke the €5bn ($5.4bn) barrier for the first time in the 2022-23 season, with almost two-thirds of all clubs now operating in the black following the long-running impact of the pandemic.