News

FRENCH CHAMPAGNE Moët & Chandon has been unveiled as a global partner (Gold) of the ATP World Tour for the next three years, in a deal valued by Frontloaded at between $3m to $5m per year.

CURRENT WBO Welterweight champion Manny Pacquiao, more affectionately known as ‘Pac-Man’, has agreed a one-year deal with luxury cognac brand Hennessy for a reported $1m. T

KOREAN ELECTRONICS giant Samsung has announced a three year sponsorship agreement with beach soccer’s governing body, Beach Soccer Worldwide (BSWW).
Basketball

OFF THE BACK of recent additions to its extensive basketball sponsorship portfolio in the US, Korean automotive giant Kia has signed on as presenting sponsor of the 2011 FIBA Asia Championships to be held…

TIER THEREE LOCOG partner Westfield has sold 100 per cent of outdoor advertising inventory, including digital and temporary static sites, at Westfield Stratford City to Olympic sponsors, Frontloaded can…

TORONTO-BASED Sun Life Financial has announced a short-term commercial agreement with the Canadian Football League (CFL) which will see the insurance firm sponsor the Grey Cup, the Canadian equivalent…

THE FOOTBALL ASSOCIATION'S new National Football Centre, currently under development in Burton upon Trent, has secured its first blue-chip backer in the form of BT

AMERICAN WIRELESS communications provider MetroPCS has signed on as an official partner of USA Basketball in a one-year deal valued by Frontloaded at between $1m and $2m

HEINEKEN HAS extended its worldwide partner status with the Rugby World Cup for a further four years through the 2015 tournament in England, taking the brand’s investment in rugby to well over €100m ($1…

NISSAN-OWNED luxury car brand Infiniti has expanded its team partnership position with Red Bull Racing just seven months after the original partnership, worth $30m over two years, was announced