News

THE WTA ANNOUNCED this week that Dubai Duty Free, the Middle Eastern airport retailer, has extended its longstanding global sponsorship of women’s tennis for an additional three years through 2014.

NORTHWESTERN MUTUAL Life Insurance Company has signed as the newest official corporate partner of the National Collegiate Athletic Association (NCAA) in a deal brokered by CBS Sports and Turner Sports

PURE MICHIGAN, the US state’s tourism board, has inked a three-year renewal agreement with NASCAR for the title sponsorship of the Sprint Cup Series race at the Michigan International Speedway.

DUTCH BANK ABN AMRO has inked a four-year sponsorship deal with the Dutch Cricket Association (KNCB) which will see the national cricket team supported through the 2015 ICC World Cup in Australia and New…

CRICKET AUSTRALIA received a late Christmas present over the festive season with Qantas, Australia’s national airline, signing a four-year sponsorship deal at the Melbourne Cricket Ground on Boxing Day.

BANKRUPTCY-THREATENED Eastman Kodak and the PGA Tour extended their Official Marketing Partnership through 2016 – building on a previous five-year renewal signed in January 2009.

VIRGIN MONEY was revealed as the new shirt sponsor of Barclays Premier League club Newcastle United this week, four days after the company officially took control of previous shirt sponsor, Newcastle-based…

MALAYSIA-BASED airline AirAsia has signed a one-year extension to its sponsorship of the newly-named Caterham Formula One team ahead of the 2012 season

THE SPONSORSHIP SEGMENT of the global sport industry will generate an estimated $45

IN THE WEEK that the NBA renewed its multi-year association with Budweiser, the beer brand’s parent company, ABInBev, made an equally significant deal with NBA China.