News

THE JOCKEY CLUB, the largest commercial group in British horseracing, is exploring opportunities with one of the UK’s “Big Four” bookmaker brands to partner a mobile app that will help drive commercial reven…

THE ENGLAND and Wales Cricket Board (ECB) announced this week that Investec, the international specialist bank and asset manager, has become the new title sponsor of English Test match cricket for the…

DUBAI-BASED airline Emirates has confirmed its status as one of European football’s biggest sponsors after renewing its shirt sponsorship agreement with German Bundesliga club Hamburger SV for at least a…

THERE WAS a flurry of commercial activity around the America’s Cup this week, with four new sponsors announced for the 34th edition of yacht racing's most iconic event.

PROOF THAT THE Canadian Football League (CFL) does things a little differently from its more powerful gridiron rival to the south came this week when the online gaming brand Bodog

MOTOR OIL AND lubricants company Castrol has extended its sponsorship agreement with Portuguese football star Cristiano Ronaldo for a further two years, in a deal valued by Frontloaded at around $5m per…

FOREIGN EXCHANGE broker FxPro has agreed a new four-year deal with the Australian Rugby Union to become the naming rights partner of Super Rugby in Australia, valued by Frontloaded at around $3m per year

IT HAS BEEN a busy week in the sponsorship market for performance apparel brand Craft, extending two commercial agreements through 2012 and 2014 in cycling and cross-country skiing respectively

ICONIC SOFT DRINKS company Coca-Cola has renewed its longstanding sponsorship agreement with the Detroit Red Wings ice-hockey franchise for a further five years, in a deal valued by Frontloaded at between…

AHEAD OF THE penultimate race of the 2011 Formula One season this weekend, the Etihad Airways Abu Dhabi Grand Prix, Red Bull Racing has announced the addition of two commercial partners to its race weekend…