Middle East

Football
Sponsorship & Marketing

Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
Football
Sponsorship & Marketing

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
Football
Sponsorship & Marketing

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Football
Sponsorship & Marketing

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.
Motorsport
Sponsorship & Marketing

Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.
Football
Sponsorship & Marketing

Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…
Football

Budweiser created a buzz around last winter’s World Cup in Qatar, despite the unexpected ban on in-stadium alcohol sales.
Football
Sponsorship & Marketing

The Saudi Pro League has broadened its sponsorship portfolio through a deal with regional insurance group Medgulf, a company not linked to Saudi Arabia’s Public Investment Fund (PIF). 
Football
Sponsorship & Marketing

Visit Saudi, Saudi Arabia's tourism authority, has announced major sponsorship deals with the Asian Football Confederation (AFC) and the Confederation of African Football (CAF) as it continues its huge…
Football
Sponsorship & Marketing

PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Football
Sponsorship & Marketing

Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Football

Saudi body is focusing on increasing 'football-driven tourism' to the kingdom through its recent sponsorship agreement with Spain's LaLiga. 
Football
Sponsorship & Marketing

Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
Football
Sponsorship & Marketing

Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Football
Governance

Gulf International Bank (GIB), the banking group in which Saudi Arabia’s Public Investment Fund holds a 97.2-per-cent shareholding, has been named a silver sponsor of Saudi Pro League side Al-Nassr.
Football
Sponsorship & Marketing

Real estate developer Roshn has signed a three-year 'Platinum' sponsorship with Saudi Premier League champions Al-Ittihad. Roshn is owned by Saudi Arabia's Public Investment Fund (PIF)
Golf
Finance & Law

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Football
Sponsorship & Marketing

Newcastle United’s proposed £25m (€28.7m/$30.9m) per-season shirt sponsorship deal with Sela, a Saudi Arabian sports marketing agency and events company, has already met the approval of the Premier League, SportBusiness understands.