Latin America
Boca Juniors add new shirt sponsor
Energy company Axion has signed a shirt sponsorship deal with Argentinian Superliga football club Boca Juniors.
Nissan partners up with Argentine Football Association
The Argentine Football Association has entered into a partnership with Japanese automotive manufacturer Nissan.
Atlético Mineiro lands new shirt sponsor
Campeonato Brasileiro Serie A football club Atlético Mineiro has signed a shirt sponsorship deal with telco America Net.
Boca joins Qatar Airways’ sponsorship set
Argentinian Superliga football club Boca Juniors has signed a shirt sponsorship deal with Qatar Airways.
Philco agrees shirt sponsorships with Santos, Paraná
Consumer electronics company Philco has agreed a shirt sponsorship deal with Santos, while it has also partnered with fellow Campeonato Brasileiro Serie A football team Paraná.
Agibank extends Corinthians commitment
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with digital financial services company Agibank.
TIM extends commitment to Rio football clubs
Telco TIM has renewed its sponsorship of Campeonato Brasileiro Serie A football clubs Flamengo, Vasco da Gama, Botafogo and Fluminense.
Caixa extends shirt sponsorship deal with Cruzeiro
Government-owned bank Caixa Economica Federal has renewed its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Petronas becomes F1’s first regional partner
Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.
Uber steps up to become Atlético Paranaense shirt sponsor
Transportation network Uber has expanded its partnership with Atlético Paranaense by becoming a shirt sponsor of the Campeonato Brasileiro Serie A football club.
Ceará signs shirt sponsor for Serie A return
Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.
Botafogo signs new kit sponsor
Campeonato Brasileiro Serie A football club Botafogo has agreed a kit sponsorship deal with vehicle battery manufacturer Baterax.
PSG extends Nivea Men partnership to Brazil
French Ligue 1 football team Paris Saint-Germain has expanded its partnership with personal care brand Nivea Men to cover Brazil, a key market for the club.
Palmeiras to become Puma’s sole partner in Brazil
German sportswear manufacturer Puma has signed a kit supplier partnership with Campeonato Brasileiro Serie A football club Palmeiras.
Corinthians sign stadium partnership with Chinese firm
Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
São Paulo set for Adidas kit deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a deal in principal for German sportswear company Adidas to become its new kit supplier.
Force India signs new Mexican partner
Formula One motor-racing team Force India has entered into a partnership with Mexican oil and gas company Pemex.
Santos renegotiates Umbro contract
Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.