Indian Subcontinent

Dialog Axiata has sealed a three-year deal with Sri Lanka Cricket, representing the country’s biggest sponsorship deal, according to the Daily Financial Times newspaper.

ESPN Star Sports signs multi-year agreement with Bharti Airtel, Airtel Digital TVto distribute its six primary channel in India. 

Sony Six has acquired the exclusive broadcast rights to Uefa Euro 2016 across the Indian subcontinent.

Business conglomerate Sahara has announced that it will not renew its main sponsorship of the India national cricket team at the end of this year after launching a stinging attack on the Board of Control for Cricket in India.

The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.

Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…