India
Indian government plans match-fixing law
The Indian government is planning to pass legislation that will enforce a heavy penalty for match-fixing, following the Indian Premier League (IPL)’s recent spot-fixing cricket scandal.
IPL sponsorship revenue down but BCCI confident
Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013
Pepsi leads the way for IPL sponsorship growth
THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…
Regional deal connects Barca with Nokia India customers
FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country
IPL seeks marketing kick-start
THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned
Heroic spending by IPL sponsors
HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…