World Athletics Championships

Athletics
Sponsorship & Marketing

World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Athletics
Finance & Law

World Athletics' revenue dipped slightly in 2023, despite the hosting of the flagship World Athletics Championships in Budapest, Hungary during the 12-month period and the receipt of payments from the Russian Athletics Federation (RusAF) related to doping scandals.
Athletics
Sponsorship & Marketing

World Athletics has signed manufacturing company NTN as another main sponsor from the Japanese market
Athletics
Sponsorship & Marketing

Not-for-profit healthcare organisation PeaceHealth has agreed a deal to sponsor the 2022 edition of the World Athletics Championships in the US city of Eugene, Oregon
Athletics
Governance

Former IAAF president Lamine Diack has suggested he intervened in the way the federation dealt with doping by Russian athletes to protect sponsorship deals and to avoid tarnishing Moscow’s hosting of t…
Athletics
Sponsorship & Marketing

The Chinese Athletics Association and Nike have signed a long-term extension of their current partnership, taking it to 2033
Athletics
Sponsorship & Marketing

British Athletics has taken on sponsorship consultancy PHAR Partnerships to advise on the sale of its flagship Presenting Partner property from 2020
Athletics
Sponsorship & Marketing

The IAAF, the global governing body for athletics, is planning to give athletes and member federations greater freedoms to promote their sponsors during certain events
Athletics
Sponsorship & Marketing

The IAAF has extended sponsorship deals with Japanese electronics company TDK Corporation and Italian sports equipment supplier Mondo