Women's Tour
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
Kuehne+Nagel adds Tour of Britain, Women’s Tour to sponsorship portfolio
Logistics company Kuehne+Nagel has agreed a deal to sponsor the Tour of Britain and Women’s Tour cycling events.
Škoda extends with Tour of Britain and Women’s Tour races
Czech car brand Škoda has extended its role as Official Car Partner and ‘King of the Mountains’ jersey sponsor for the Tour of Britain and Women’s Tour races through 2020.
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Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.