Women's Six Nations
Allianz targets ‘rugby mums and dads’ with Twickenham stadium deal
Allianz is planning a series of grassroots and community rugby initiatives to support its naming rights agreement with Twickenham stadium, as it bids to ‘elevate its brand’ with a target market of commercial and personal lines customers in the UK.
‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.
Guinness increases rugby standing with cross-property Six Nations renewal
Six Nations Rugby has secured an uplift in the value of the men's and women's Six Nations title rights in its recent sponsorship renewal with Guinness.
IHG becomes first hotel partner of Six Nations
IHG Hotels & Resorts has strengthened its position in rugby union, becoming a sponsor of the men's and women's Six Nations
Continental Tyres targets greater share of voice with RFU deal
Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.
Italian Rugby looking for stability with Vittoria Assicurazioni shirt sponsorship deal
The Italian Rugby Federation will be hoping that its latest front-of-shirt sponsorship deal with insurance company Vittoria will end what has been a turbulent period commercially.
Six Nations Rugby expands scope of insights category with Sage deal
Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.
Sage expands sports sponsorship portfolio with Six Nations deal
Six Nations Rugby has announced a new sponsorship with payroll software company Sage
TikTok’s cross-property offer secures deal to become first W6N title sponsor
TikTok’s onboarding as the first title sponsor of the Women’s Six Nations is a landmark for Six Nations Rugby.
And it took significant time for the tournament body to complete. At
Women’s Six Nations still seeking sponsor as calendar discussions continue
Six Nations Rugby has conceded that this year’s postponed edition of the women’s tournament has yet to secure a new title sponsor, while adding that talks continue over a permanent move to a new calendar slo…
CSM appointed Women’s Six Nations sponsorship agency
The Women’s Six Nations rugby tournament has appointed CSM Sport and Entertainment as its strategic partner and exclusive sponsorship sales agency.
Women’s Six Nations to be without a title sponsor
The 2020 Women’s Six Nations rugby tournament has been unsuccessful in signing a title sponsor.