Women's Euros
Tiny Buzz Car – VW and Uefa Euro 2022
VW activated its rights as an official sponsor of Uefa Women’s Euro 2022 via an on-pitch stunt and social campaign called ‘Tiny Buzz Car’, based around a miniature remote-controlled car delivering the o…
Uefa sponsor clean sweep for Just Eat Takeaway.com, one Europa League package left
Online food delivery brand Just Eat Takeaway.com has signed a multi-competition sponsorship with Uefa across the continental federation’s flagship men’s and women’s competitions.
PepsiCo unifies Uefa sponsorships with women’s club and national team rights
Global food and beverage company PepsiCo had added to its presence in elite European football by sponsoring Uefa’s major women’s club and national team competitions until 2025.
Visa targets new business with Uefa and Afcon deals, says chief brand officer
Visa decided to sponsor women’s football in Europe and the men’s African Cup of Nations because it was pursuing “targeted opportunities” among women and mobile payment adopters respectively.
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