W Series
Heineken enhances women’s sports presence with Uefa, W Series sponsorships
Premium beer brand Heineken has struck new sponsorship deals across three women’s sports properties – Uefa’s Women’s Champions League and Women’s Euros, and W Series, the single-seater motor racing ch…
W Series targets profitability by third season
The founder of the W Series female motor racing championship, Catherine Bond Muir, has said the event will be profitable by its third season and is aiming for a calendar of 12 to 14 races, up from six…
Puma joins W Series for debut season
German sportswear manufacturer Puma has further strengthened its presence in motorsport by agreeing a partnership with new women’s championship the W Series.