Uefa Women's Euro 2022
Women’s Euro 2022 generated commercial income hike but remains loss-making
Uefa has reported a massive hike in commercial revenue for the 2022 Women’s Euro, despite continuing overall losses for the tournament after distributions are taken into account.
WSL title sponsor Barclays buoyed by knock-on effect of England’s Euro 2022 triumph
Barclays group head of sponsorship Tom Corbett has said he is delighted with the knock-on effects of the Lionesses’ Uefa Euro 2022 victory, and admits the brand had no idea of the explosion in women’s foo…
M&S Food launches home FAs sponsorship, Nationwide signs Channel 4 deal
M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
TikTok ups profile in football with addition of Women’s Euro 2022 rights
Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.
LinkedIn makes sponsorship move with Uefa Women’s Euro 2022
Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.