Turkish Super Lig
Fenerbahçe to switch from Puma to Adidas
Turkish Süper Lig club Fenerbahce will play in Adidas kit next season after a series of disputes between the incumbent supplier Puma and the Istanbul-based club.
Trendyol replaces Spor Toto as Süper Lig title sponsor
Turkish e-commerce company Trendyol has agreed a deal to become the new title sponsor of the top two divisions of domestic football, the Süper Lig and 1. Lig.
Galatasaray renews Sixt in ‘record’ deal, Rams Global buys stadium naming rights
Turkish Süper Lig club Galatasaray has signed what it called the “biggest sponsorship agreement in the history of Turkish sports” by extending its main shirt deal with car rental company Sixt.
Beşiktaş ‘in talks’ with Russian stadium naming-rights sponsor
Turkish club Beşiktaş is considering a stadium naming-rights deal with a Russian company in a potentially controversial move in light of Russia’s war against Ukraine.
Trabzonspor signs €1.5m-per-season WhiteBit back-of-shirt deal
Turkish Süper Lig champions Trabzonspor has signed a back-of-shirt sponsorship agreement with cryptocurrency exchange WhiteBit worth €1.5m ($1.5m) per season.
Galatasaray completes signing of Magdeburger Sigorta in back-of-shirt deal
Turkish Süper Lig club Galatasaray will receive about TL8m (€0.9m/$1m) per year under its two-year back-of-shirt deal with insurance company Magdeburger Sigorta, from 2020-21 to 2021-22.
Capital Sports Media acquires Galatasaray sponsorship rights
Turkish Süper Lig club Galatasaray has agreed a deal with specialist sports investment firm Capital Sports Media to sell, manage and service its sponsorship rights.
Beşiktaş agrees Beko shirt sponsorship deal
Turkish football club Beşiktaş has signed kitchen appliance and consumer electronics brand Beko as its new front-of-shirt sponsor.
The deal will run for two seasons, beginning with the 2020-21 campaign.
Türk Telekom pays $5m to extend Galatasaray stadium naming rights
Türk Telekom has extended its stadium naming rights deal with Turkish Süper Lig club Galatasaray for the 2020-21 season.
Trabzonspor signs up Huawei and Turkcell in €8.2m deal
Turkish Süper Lig football club Trabzonspor has signed a three-year sponsorship deal with Chinese smartphone brand Huawei and Turkish telecommunications company Turkcell.
Women’s Day activation – Nesine.com & Beşiktaş
Turkish betting company Nesinse.com built a special hospitality area to entertain female Beşiktaş fans and raise brand awareness among women supporters.
Socios.com adds Galatasaray to European club portfolio
Galatasaray Sports Club has become the first Turkish club to partner Socios.com, the first application of its kind to offer blockchain-based fan tokens.
Socios
Yeni Malatyaspor claims bitcoin sponsorship first with BtcTurk deal
Turkish Süper Lig football club Yeni Malatyaspor has claimed a first by signing cryptocurrency and bitcoin trading platform, BtcTurk, as its naming partner and main shirt sponsor.
Terra Pizza becomes Galatasaray’s new main sponsor
Turkish Super Lig football club Galatasaray has agreed a two-season deal for restaurant chain Terra Pizza to become its new main shirt sponsor
Denizlispor signs Yukatel deal for Süper Lig return
Turkish football club Denizlispor has signed German-based telco Yukatel as its new main sponsor as it prepares to the top-tier Süper Lig.
Galatasaray lauds shirt sponsorship deal
Turkish Süper Lig football club Galatasaray has agreed a lucrative shirt sponsorship deal with online gaming operator Bilyoner.c