Tour de France

Road Cycling
Sponsorship & Marketing

French consumer credit company Cofidis will continue to sink more than €10m ($10.7m) per year into its men's, women's and paracycling teams through 2028, despite limited success on the road in recent years.
Road Cycling
Sponsorship & Marketing

Škoda Auto has doubled down on its sponsorships profile in road cycling by extending as a main sponsor of the Tour de France and La Vuelta Grand Tour races for both men and women.
Cycling
Events

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Cycling
Sponsorship & Marketing

Bora-Hansgrohe – one of eight pro cycling teams featured in the recently streamed Tour de France: Unchained documentary on Netflix – has extended its title deal with German kitchen brand Hansgrohe unt…
Road Cycling
Sponsorship & Marketing

Short-form video platform TikTok has become an ‘Official Supplier’ of the Tour de France men’s and women’s races, starting from July 1. As
Cycling
Sponsorship & Marketing

Uno-X Pro Cycling Team has agreed a sponsorship deal with supermarket chain Rema 1000 ahead of this year’s Tour de France.
Cycling
Sponsorship & Marketing

Energy products provider Rexel has agreed a deal to sponsor the Tour de France for the next three years
Road Cycling
Sponsorship & Marketing

French optical lenses company Krys has renewed as a Major Partner of the Tour de France and the main sponsor of the white jersey, the classification for young riders, until 2026.
Cycling
Sponsorship & Marketing

Soft drinks brand Orangina has agreed a sponsorship deal with cycling showpieces the Tour de France and Tour de France Femmes
Cycling
Events

Mobility technology company Waze has agreed a three-year deal to sponsor cycling’s Tour de France and Tour de France Femmes.
Cycling
Sponsorship & Marketing

The Hauts-de-Seine department in northern France, which will host the start of the final stage of this year’s Tour de France, has strengthened its relationship with the cycling event by becoming a sponsor o…
Road Cycling
Sponsorship & Marketing

Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Road Cycling
Sponsorship & Marketing

Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Road Cycling
Sponsorship & Marketing

French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025
Cycling
Sponsorship & Marketing

The UCI WorldTour team Astana-Premier Tech will be renamed the Astana Qazaqstan Team in 2022
Cycling
Sponsorship & Marketing

Swiss watchmaker Tissot has renewed its sponsorship of the Tour de France, La Vuelta and cycling classics such as Paris-Roubaix, Liège-Bastogne-Liège and La Flèche Wallonne, all organised by the Amaury Sp…
Cycling
Sponsorship & Marketing

Cycling’s Tour de France will continue to be sponsored by French optician Krys. The three-year extension signed by the brand means it continues its association as a major partner of the event.
Road Cycling
Sponsorship & Marketing

The Amaury Sport Organisation, organiser and promoter of the Tour De France, has signed up paint brand AkzoNobel as an official supplier to the event