SailGP
Emirates pens five-year SailGP sponsorship
Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
EXCLUSIVE: SailGP nets Emirates, DP World as global sponsors
SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
US SailGP Team hires Sportfive to build up sponsorship portfolio
Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
SailGP brings WSG on board to develop Women’s Pathway commercial programme
Women’s Sports Group (WSG) has been hired by SailGP to provide advisory services on commercial deals for the sailing league as it looks to develop its ‘Women’s Pathway’ project.
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SailGP, T-Mobile step up 5G offering to enhance TV broadcast
T-Mobile, the German global mobile communications company, has expanded its partnership with SailGP just one year into their commercial relationship in a bid to further enhance the sailing series' at-home…
Oracle commits to SailGP to 2026, puts name to LA race
Oracle, the US technology giant, has extended and expanded its commercial agreement with the SailGP series until the end of the 2026 season
Abu Dhabi investment group Mubadala upgrades SailGP deal
Abu Dhabi-based investment group Mubadala has upgraded its relationship with SailGP to become a Global Series Partner
Apex Group focuses on gender equality in SailGP sponsorship deal
SailGP has agreed a three-year sponsorship deal with global financial services provider Apex Group that sees the firm become the Exclusive Financial Solutions Partner of the series
SailGP ends search for title sponsor after Rolex calls for ‘brand clean’ event
SailGP is no longer planning to have a title sponsor after Global Presenting Partner Rolex stated a preference for the sailing series to remain ‘brand clean’ in sponsorship renewal negotiations.
Great Britain SailGP Team lands Emirates as first title sponsor
The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
SailGP recruits DRL’s Johnson to commercial development role
The SailGP racing league has recruited Drone Racing League’s Ben Johnson as senior vice-president, strategy and commercial development.
KPMG Australia to sponsor SailGP in Sydney
SailGP has announced professional services firm KPMG Australia as the new presenting partner of its race in the region
Coutts: Title sponsorship, franchise model to navigate SailGP towards profitability
SailGP, the team sailing competition co-founded and financially backed by Oracle billionaire Larry Ellison, will be profitable once a title sponsorship agreement has been delivered, according to Sir Russell…
SailGP adds Maui Jim Sunglasses as supplier
The SailGP global racing league has announced a sponsorship deal with eyewear manufacturer Maui Jim Sunglasses.
The US-based company was today (Friday) named as the series’ ‘Official Eyewear Supplier’.
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GoPro gets on board with SailGP collaboration
Action cameras brand GoPro has signed a value-in-kind agreement with SailGP, designating the brand as the official on-board action camera provider for season two of the high-speed, grand prix sailing series
SailGP keeps its fizz with exclusive champagne deal
International sailing championship SailGP has agreed a deal with Champagne Barons de Rothschild to supply its Season 2 events
SailGP lands Rolex as Presenting Partner
Swiss watchmaker Rolex has expanded its historic ties to the sport of sailing by agreeing a multi-year deal to become the Presenting Partner and Official Timepiece of the new SailGP championship