Premier League
City adds Gatorade to Global Partners as revenues soar
Gatorade, the sports drink brand owned by PepsiCo, became the Official Sports Nutrition Partner of English Premier League club Manchester City in a multi-season deal.
Swissquote: Manchester United deal grows global profile
Switzerland-based online financial services company Swissquote recently renewed its global partnership with Premier League football club Manchester United
Asian-facing betting operators back in business with EPL
The sponsorship market for Asian-facing online betting partners of English Premier League clubs has recovered from the introduction of betting regulations that required operators to meet uncompromising…
Betfair overcomes revenue plateau, signs with top clubs
Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.
Premier League success heats up gaming sector
The betting operator sponsorship landscape has a fast turnover of brands with the picture one year looking very different from the next.