Premier League

Football

A new set of leaked documents has heaped further accusations of financial foul play on Premier League champions Manchester City
Football

A new set of leaked documents from Premier League club Manchester City have laid bare the full extent of the club’s financial foul play, sources claim.
Football

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Football

Italian food production business Fratelli Beretta has agreed its first partnership with an English Premier League football club through a multi-year deal with Everton.
Football

English Premier League club Manchester United has extended its Official Medical Systems Partner agreement with Canon Medical Systems Europe.
Football

English Premier League club Tottenham Hotspur has extended its kit deal with sporting goods giant Nike in a 15-year deal, running from 2018-19 until 2032-33
Football

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The
Football

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Football

English Premier League football club Manchester United has signed a global partnership with US clothing company True Religion
Football

Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit. The deal will see tappit become the club’s Official Events Cashless Payment Partner.
Football

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Football

Manchester United’s sponsorship activity was one of the financial highlights for the year ending June 30, 2018, the club's chief executive Ed Woodward told a conference call of investors this afternoon.
Football

Liverpool FC has signed its first ever Official Denim Partnership with US designer Levi’s.
Football

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Football

Blackwell Global and Everton Sponsorship title: Blackwell Global #BluesChallenge Duration of sponsorship: 2017-2022 Entered by: Blackwell Global Sponsor’s industry sector: Financial Services
Football

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
Football

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal thought to be worth about £2.5m ($3.4m/€2.8m)
Football

Phil Stephan, director of global consulting at data-driven sports marketing agency Two Circles, tells Sports Sponsorship Insider that sports rights-holders hold digital marketing assets that can compete with targeted advertising campaigns on Facebook and Google.