Olympic Games

Multi-sport

Sports Sponsorship Insider understands that Japanese carmaker Toyota will pay an astonishing figure for the International Olympic Committee’s TOP Partner rights in the new ‘mobility’ sector category, for eight years from 2017 to 2024.

American Football

US-based airline United’s title sponsorship deal for the New York Half Marathon is part of a strategy centred on transport hubs, Mark Krolick, managing director of marketing and product development for United, told Sports Sponsorship Insider.

Multi-sport

Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.

Multi-sport

Samsung has wrapped up the computer and telecommunications categories under the terms of its extended Worldwide Partner deal for the Olympic Games, from 2017 to 2020.

Multi-sport

Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.

Football

Boston-based global insurance company Liberty Mutual Group has a diversified and varied portfolio of sponsorship assets and partnerships in 26 different markets around the world. Its Irish division is using an innovative sponsorship around Gaelic sports to show its commitment in a new market.

Multi-sport

Presented by The Marketing Arm Introduction AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA

By Matthew Glendinning
Multi-sport

CItI Group has become the second financial services company to sign-up for a combined sponsorship and media buy with the US Olympic Committee (USOC) and NBC, the Olympic broadcaster of London 2012 in the United States.