MLS
‘Watch Parties presented by Modelo’ – Modelo and LA Galaxy
SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.
Inter Miami breaks new ground in blockchain training kit deal
Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…
Healthcare sector makes US sponsorship top five
The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.
Multi-club sponsorship deals ‘on the agenda’ at Red Bull clubs, says RB Leipzig’s Plenge
Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.
Messi deal puts Inter Miami out in front of MLS shirt sponsorship market
Inter Miami has reaped the benefits of signing Lionel Messi by striking the most valuable shirt sponsorship deal in Major League Soccer. SportBusiness Sponsorship analyses the league's shirt sponsorship market and league-level marketing category.
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Xylem renews City Football Group sponsorship
US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams
Excel Sports appointed to find new LAFC stadium naming rights sponsor
The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor