MLS

SportBusiness Sponsorship examines how Mexican beer brand Modelo uses a series of watch parties to activate its sponsorship deal with MLS side LA Galaxy.

Inter Miami has agreed a training kit sponsorship deal with blockchain platform Polkadot in what is claimed to be the first-ever sports sponsorship agreement with a Decentralised Autonomous Organisation…

The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.

Red Bull-owned football clubs are seeking opportunities to create joint sponsorship deals, according to RB Leipzig chief business officer Johann Plenge.

Inter Miami has reaped the benefits of signing Lionel Messi by striking the most valuable shirt sponsorship deal in Major League Soccer. SportBusiness Sponsorship analyses the league's shirt sponsorship market and league-level marketing category.

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league

US-based water technology company Xylem has renewed its multi-year global sponsorship of Premier League Champions Manchester City and selected City Football Group teams

The owners of Major League Soccer club LAFC have chosen Excel Sports Management's Properties division as an exclusive partner in the search for a new stadium naming rights sponsor