MLB

Baseball
Sponsorship & Marketing

The Houston Astros Major League Baseball club has reached a 15-year stadium naming-rights deal with Daikin Comfort Technologies North America to rename the home of the Astros as Daikin Park.
Baseball
Sponsorship & Marketing

MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
American Football

The health sector has become a leading source of sponsorship deals in the US but has yet to take off in Europe.
Multiple Sports
Sponsorship & Marketing

Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Baseball
Sponsorship & Marketing

Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season. 
Baseball
Sponsorship & Marketing

World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
Baseball
Sponsorship & Marketing

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
Baseball
Sponsorship & Marketing

Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Baseball
Sponsorship & Marketing

MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
Baseball
Sponsorship & Marketing

Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.