League of Legends World Championship

Esports
Sponsorship & Marketing

Esports organisation Riot Games has signed up premium car brand Mercedes-Benz as the latest sponsor for its League of Legends series
Esports
Sponsorship & Marketing

Riot Games has added electronics specialists Bose as a sponsor of its League of Legends esports global events. The deal covers the World Championship, Mid-Season Invitational and All-Star Event
Esports
Sponsorship & Marketing

Esports publisher Riot Games will offer arena banners as an asset for sponsors of its League of Legends series for the first time
Esports
Sponsorship & Marketing

Luxury car brand BMW has signed sponsorship agreements with five of the world’s leading esports teams.
Esports
Sponsorship & Marketing

Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
Esports
Sponsorship & Marketing

Online battle arena video game League of Legends has signed Chinese Mobile Phone producer Oppo as its first Official Smartphone Partner
Esports
Sponsorship & Marketing

Luxury goods brand Louis Vuitton has signed a partnership deal with video games publisher Riot Games for its League of Legends esports platform
Esports

Chinese esports organisation Royal Never Give-Up has signed a global partnership with Chinese smartphone brand Hongmo
Esports

Financial services firm Mastercard will pay between $8m (€7m) and $10m per year to partner with US video game developer Riot Games, according to industry sources.