La Liga
LaLiga clubs report €77m net profit in 2019-20, hefty loss predicted in 2020-21
A decline of matchday income brought on by the onset of the Covid-19 pandemic has led to a 65-per-cent decline in profits for clubs in Spain’s top-flight La Liga Santander and second-tier La Liga Smart B…
Bitci.com signs three-year back-of-shirt deal with Real Betis
Spanish LaLiga club Real Betis and the Turkish blockchain technology company Bitci.com have signed a new sponsorship agreement for the next three years.
Under the deal, Bitci
Real Madrid ‘lines up €150m deal’ with Saudi tourism project
Spanish LaLiga club Real Madrid is reportedly in advanced talks with Saudi Arabia’s Qiddiya sports and entertainment project concerning a €150m ($182m) partnership that would include main sponsorship rig…
Tebas blasts gambling sponsorship ban as LaLiga clubs feel the pinch from Covid-19
LaLiga president Javier Tebas claims that Spanish football will lose €90m ($106.5m) from the Spanish government’s Royal Decree banning gambling operator advertising around sport.
Rakuten opts for fifth year as Barcelona’s main sponsor at adjusted fee
Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.
LaLiga’s Parimatch betting sponsorship covers 15 CIS countries
LaLiga has signed up gambling platform Parimatch across the Commonwealth of Independent States (CIS)
Sevilla extends with Nike to drive international ambitions
Spanish LaLiga football club Sevilla FC has extended its relationship with kit supplier Nike. The current contract, which ends in 2021, will now extend for the 2021-22 season
Osasuna make another change to kit sponsor portfolio with Adidas return
LaLiga club CA Osasuna has signed up global sportswear brand Adidas as its new kit supplier
Macron ties up Real Sociedad kit supply rights to 2026
LaLiga's Real Sociedad has signed a long-term extension to its contract with Italian sportswear brand Macron
Barcelona launch e-commerce platform after assuming merchandising control
Spanish football club FC Barcelona has launched its own official e-commerce channel for the first time
Barcelona to donate Camp Nou naming rights proceeds to fight Covid-19
Spanish football club FC Barcelona will donate proceeds from the sale of the naming rights to its Camp Nou stadium to support the effort to combat the effects of the Covid-19 pandemic
Konami ‘blocks two LaLiga players’ from charity Fifa 20 tournament
Games developer and Barcelona sponsor Konami has blocked the club's Sergi Roberto from participating in an e-sports football tournament, it is claimed
Espanyol extends long-term association with Estrella Damm
LaLiga's RCD Espanyol has renewed the contract of long-term sponsor, Spanish beer brand Estrella Damm
LaLiga expands in South Africa with gambling brand Hollywoodbets
Spanish football’s LaLiga has added South African sports betting company Hollywoodbets to its portfolio of regional sponsors.
Heilan Home snaps up Wu Lei as ambassador
Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
Atlético Madrid and Ria Money Transfer agree back-of-shirt deal
LaLiga football club Atlético Madrid has signed up international money transfer company Ria Money Transfer as its new back-of-shirt sponsor.
Celta Vigo signs sleeve sponsorship with Maldives government
Spanish football club Celta Vigo has signed a sponsorship contract with the government of the Maldives
#EatLikeAPro – Beko & FC Barcelona
#EatLikeAPro was a global, social media-led campaign from FC Barcelona sleeve sponsor Beko (working with Unicef) which aimed to raise awareness of the problems of childhood obesity, raise funds, and offer club- and brand-led solutions to alleviate the problem.