Italian Serie A
Fonbet bolsters brand image in regional deal with AC Milan
Russian betting operator Fonbet has signed as the new ‘Official Sports Betting Partner’ of Serie A club AC Milan in Russia and the CIS region.
AC Milan expands regional sponsorship presence with Jeeny deal
Italian Serie A club AC Milan has signed up ride-hailing app Jeeny as a regional sponsor
Ariston makes Chinese market play with Juventus regional deal
Heating systems brand Ariston has signed a regional deal for the Chinese market with Italian Serie A club Juventus
AC Milan signs with Socios.com, as Inter strikes regional deal with LD Sports
AC Milan have become the latest football club to sign up with fan engagement platform Socios.com
Konami adds Lazio to Italian football club portfolio
Italian Serie A football club Lazio has signed a deal with video game developer Konami, making Lazio the latest club to join Konami’s club partner programme for its PES football game franchise.
Lega Serie A in talks with TIM over title sponsor renewal
Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.
Bepro joins Bologna as performance analysis provider
Football analysis provider Bepro has entered a multi-season agreement with Italian Serie A club Bologna to become the club’s ‘Official Performance Analysis Provider’.
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FIGC extends with Net Insurance in referee-focused sponsorship
The Italian Football Federation (FIGC) has extended with its sponsor, insurance firm Net Insurance.
The deal, which will now run until 2023, is focused on the sponsorship of the FIGC's referees
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Roma signs Win365 as regional sponsor in Asia, Dal Pino wants betting ban reversed
Serie A outfit AS Roma is the latest Italian club to agree a regional betting sponsorship – signing a deal with Asian operator Win365.
Udinese extends with Conforama for another season
Italian football's Udinese Calcio has renewed its sponsorship contract with home furnishings retail chain Conforama.
The one-year extension builds on an association which began in the 2017-18 season
Napoli joins Inter and AC Milan in signing up Starcasinò.Sport
Napoli has become the latest Italian football club to sign up sport and entertainment platform Starcasinò.Sport as a sponsor.
Atalanta becomes latest European club to sign up Replay
Italian Serie A football club Atalanta has signed up fashion brand Replay as a sponsor.
The deal will run for the next three seasons, until the end of the 2022-23 campaign
AC Milan adds Etro to sponsorship portfolio
Italian football club AC Milan has signed up Italian fashion house Etro as a sponsor
Inter Milan follows city rivals in signing Starcasinò.sport as a sponsor
Inter Milan has become the latest Italian Serie A club to sign up sport and entertainment platform Starcasinò.sport as a sponsor.
AC Milan renews with pasta brand La Molisana
Italian Serie A club AC Milan has extended its sponsorship contract with Italian pasta brand La Molisana
Genoa fills sponsor slots with Banca Sistema and Synlab
Italian Serie A club Genoa has filled its front-of-shirt and sleeve sponsor positions with Banca Sistema and medical diagnostic provider Synlab respectively
AC Milan renews association with Starcasinò.sport
AC Milan has extended its official partner contract with sport, media and entertainment portal Starcasinò.sport.