Italian Serie A
Banca Ifis upgrades to main sponsor at Sampdoria, ROInvesting renews at AC Milan
Genoese bank Banca Ifis has been named as the main sponsor of Italian Serie A club Sampdoria, upgrading from the secondary shirt sponsorship position it took in the last days of the 2020-21 championship
Premier Bet makes Africa-only deal with AC Milan
Italian Serie A football club AC Milan has named betting operator Premier Bet as its ‘Official Betting Partner in Africa’ for the 2021-22 season.
Cagliari secures Unipol as sponsor for current, future home
Insurance group Unipol has acquired naming rights to Cagliari’s proposed new stadium, along with the Italian Serie A football club’s current temporary home.
Chiliz ‘$Inter Fan Token’ replaces longstanding Pirelli on Inter Milan shirtfront
Fan token platform Socios.com has been confirmed as the new ‘Global Main Jersey Partner’ of Italian Serie A club Inter Milan for the 2021-22 season.
Clivet sponsors AC Milan, supplies air conditioning for training centre
Heating and air conditioning technology company Clivet has become the ‘Air Conditioning and Air Quality Partner’ of Italian Serie A football club AC Milan.
AS Roma reveals blockchain network DigitalBits as likely main sponsor
Italian Serie A club AS Roma has revealed blockchain network DigitalBits as its likely new main shirt sponsor, despite the absence of any official announcement
Lenovo upgrades as Inter’s back-of-shirt sponsor, Socios.com ‘favourites’ for main shirt deal
Chinese technology company Lenovo has upgraded its multi-year sponsorship of Italian Serie A club Inter Milan to become the club’s back-of-shirt sponsor.
Hyundai extends back-of-shirt deal with AS Roma
Korean car maker Hyundai Motor has extended its back-of-shirt sponsorship agreement with Italian Serie A club AS Roma
Udinese extends sleeve deal with Prosciutto di San Daniele
Italian Serie A club Udinese has extended the club’s shirt sleeve sponsorship with local food brand Prosciutto di San Daniele for the 2021-22 season.
Pirelli signs Inter global tyre partner deal as club continues search for main sponsor
Serie A club Inter Milan is continuing its search for a new front-of-shirt sponsor for the 2021-22 season, after Italian tyre brand Pirelli, which has held the designation for 26 years, opted to downgrade…
Napoli joins Konami’s Serie A set in wide-ranging deal
Japanese video game developer Konami has strengthened its Italian football portfolio by agreeing a wide-ranging deal with Serie A club Napoli
US investor-owned Serie A club Spezia extends kit deal with Acerbis
Italian Serie A newcomer Spezia Calcio has extended its kit supply deal with the Acerbis sports brand until the end of the 2022-2023 season
Roma signs deals with REPX and LeoVegas.News
Italian Serie A football club AS Roma has added fintech company REPX and LeoVegas.News, a sports website operated by online casino LeoVegas, to its official partner roster
AC Milan signs Therabody as ‘Official Recovery Partner’
Italian Serie A club AC Milan has become the latest sports organisation to sign up training and recovery technology company Therabody to its sponsorship roster
REPX showcases branded pre-paid card business in Parma sponsorship
Fintech brand REPX has agreed a branded pre-paid card sponsorship with Italian Serie A football club Parma, likely to be the first of many signed by the company with European football clubs
Roma finalises New Balance as Nike replacement
Italian football club AS Roma has finalised an agreement with New Balance as its new kit supplier.
The deal, which will begin at the start of the 2021-22 season, was first reported in October last year
AS Roma adds AYX as Asian betting sponsor, Fiorentina renews with Sammontana
Italian Serie A club AS Roma has struck a regional sponsorship with betting operator AYX for the Asian market
Udinese signs short-term Ryanair sponsorship
Italian Serie A club Udinese has signed up airline Ryanair as its latest sponsor.
The brand becomes the club’s 'Official Mobility Partner' for the rest of the 2020-21 season.