Formula One

Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.

Italian tyre manufacturer Pirelli has concluded a three-season extension to its partnership with the Formula One motor racing series.

The Heineken brewery has signed up as a global partner of the Formula One motor-racing world championship.

Formula One motor-racing world championship team Renault has sealed a commercial partnership with Admiral Yachts.

Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.

For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.

Financial services company Global Finanz has entered into a partnership with Formula One motor racing team Williams.

Formula One world championship motor-racing team Red Bull Racing has renewed its partnership with Pepe Jeans London.

Formula One motor racing team Sauber has agreed a sponsorship deal with Asian online gaming company AG88.com.

Diageo-owned whisky brand Johnnie Walker will continue to use its ‘Join the Pact’ responsible drinking initiative as the centrepiece of its investment in Formula One. K

Diageo-owned whisky brand Johnnie Walker renewed its official sponsorship of Formula One team McLaren-Honda in a deal with a significant performance-related component.

Tata Communications is a telecommunications solutions company owned by the Indian business conglomerate Tata Group.

Recognised as one of the most enduring partnerships in motorsport history, the relationship between Scuderia Ferrari and Shell dates back to the founding of the race team by Enzo Ferrari in 1929.

Japanese IT services company NEC has renewed its partnership with Formula One motor racing team Force India.

Formula One motor-racing team Manor Racing has entered into a partnership with Scottish gin brand Daffy’s.

Spanish brewery Estrella Galicia has extended its partnership with Formula One motor-racing team Toro Rosso.