Formula E

Motorsport
Sponsorship & Marketing

Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
Motorsport

Cato Networks sponsors the Tag Heuer Porsche Formula E team because it believes the electric racing series is able to connect it to a network of managers and leaders from the IT sector.
Motorsport

The Formula 1 team sponsorship market is more dynamic than ever as brands from the banking, financial services and fast-moving consumer goods sectors are beginning to align themselves with the prestige and glamour of the motorsport.
Motorsport

The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
Motorsport

Formula E CEO Jeff Dodds says the electric series has offset the loss of sponsors like Heineken, Hugo Boss and Tag Heuer at the end of last season with new sponsorship and supplier deals with Infosys, PIF and Bridgestone.
Motorsport
Sponsorship & Marketing

Formula E has signed its second successive sponsorship deal in the artificial intelligence (AI) category in the space of two months, announcing a three-year agreement with Infosys.
Motorsport
Sponsorship & Marketing

McLaren Racing has extended its sponsorship agreement with British American Tobacco (BAT) despite having previously faced criticisms for the association.
Motorsport
Sponsorship & Marketing

Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
Motorsport

Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.
Motorsport
Sponsorship & Marketing

Formula E founding partner Julius Baer has extended its sponsorship of the electric racing car series until the end of 2026
Motorsport
Sponsorship & Marketing

Formula E’s ROKiT Venturi Racing has appointed the Turnstile agency to assess the value of its intellectual property rights following the multi-year agreement between the racing team and sports car br…
Motorsport
Sponsorship & Marketing

Formula E racing team Envision Racing has signed up global publication Time to its sponsorship portfolio. The deal will focus on highlighting the issue of climate change to global audiences
Motorsport
Sponsorship & Marketing

Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
Motorsport
Sponsorship & Marketing

French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Motorsport
Finance & Law

Electric car-racing series Formula E is looking for opportunities to scale quicker, adding more races that deliver increased media content, although it doesn’t intend to prioritise the monetisation of i…
Motorsport
Sponsorship & Marketing

Italian apparel brand C.P. Company has struck a licensing and sponsorship agreement with Envision Virgin Racing from Season 8 of the Formula E World Championship
Motorsport
Sponsorship & Marketing

BMW i, the sustainability focused sub brand of automotive manufacturer BMW, will be the title sponsor of the 2021 Berlin ePrix
Motorsport
Sponsorship & Marketing

Formula E team DS Techeetah has signed an innovative sponsorship agreement with global investment platform eToro