Fiesta Bowl

College Sports
Sponsorship & Marketing

Online short-term property rental company Vrbo has secured the title sponsorship of college football's Fiesta Bowl in a multiyear deal, replacing video game console brand PlayStation
US College Sports
Sponsorship & Marketing

Deal marks first pact between college bowl game and sports betting operator
American Football

Video game platform PlayStation will return as title sponsor of the Fiesta Bowl, one of the annual College Football Playoff games, as part of a multi-year agreement with broadcast network ESPN