European Tour
European Tour’s Associate Partner tier delivers platform for Cignpost Diagnostics
The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’.
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EXCLUSIVE: 160over90 secures DP World agency of record role
The 160over90 agency has been appointed the global sports marketing agency of record for logistics company DP World, the recently-announced title sponsor of the European Tour from next year onwards
Fortinet joins European Tour in top sponsorship tier
Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
DP World to invest more than $400m in European Tour over next decade
The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
Hero assumes English Open title sponsorship after European Tour schedule disruption
Indian motorcycle manufacturer Hero MotorCorp has taken up the title sponsorship rights to the English Open, a European Tour event taking place this summer as part of a revamped six-week ‘UK swing’.
European Tour and Tata Communications announce tech incubator finalists
The European Tour has announced the three finalists for a technology incubator project designed to identify ideas that can increase engagement in golf
European Tour caddies set for new sponsorship opportunity
Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
Kenya Open heads to European Tour with government backing
The Kenyan government has signed on as the new title sponsor of the Kenya Open as the tournament prepares to make its debut on golf’s European Tour.