Euro 2024
EXCLUSIVE: EE set to extend as FA lead partner
SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24.
Silbö Telecom ends RFEF search for main sponsor
Spanish mobile virtual network operator Silbö Telecom has signed as the main sponsor of the Spanish men's and women's national football teams – ending a one-year search for a lead partner by the Royal Sp…
Uefa opens up VAR screen sponsorship to Hisense
Uefa has named Hisense as the official screen sponsor for video-assisted referees (VAR) at this summer’s European Championship, marking the first time it has commercialised this inventory.
Bitburger returns to national stage with Euro 2024
German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament.
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Sports betting, ecommerce among sponsorship categories on the market for Euro 2024
Uefa has opened the bidding process for commercial partners in at least four more categories for Euro 2024, as it looks to complete its sponsorship portfolio for the tournament in Germany
Acqua Lete renews FIGC deal, Multiópticas signs with RFEF
Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.
Ergo builds on DFB sponsorship with Euro 2024 deal
Uefa has signed up Ergo as the latest national partner of Euro 2024 in a deal that makes the Germany-based insurance company a presenting partner of the competition’s volunteer programme.
Deutsche Telekom hitches DFB sponsorship renewal to media deals
Deutsche Telekom has extended its sponsorship of the German Football Federation (DFB) until 2024, allowing it to leverage the IP rights with existing media rights deals for major international tournament…
Intersport renews FFF merchandising distribution deal
French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
Ergo adds German national team rights to DFB-Pokal in sponsorship upgrade
German insurance group Ergo has extended and upgraded its sponsorship of the German Football Association (DFB) under a new five-year deal, starting in January next year
Bids across eight categories invited for Uefa national team and ‘Euro-only’ packages
European football’s governing body Uefa has invited interested parties to bid for its national team and “Euro only” sponsorship packages across eight categories spanning the 2022 to 2028 cycle.
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