Eredivisie
Anycoin Direct pays PSV in Bitcoin in EU sponsorship ‘first’
Dutch Eredivisie club PSV Eindhoven has signed a two-year sponsorship with cryptocurrency trading platform Anycoin Direct, which will be paid entirely in Bitcoin
KPN extends main Eredivisie sponsorship as P&G signs up at supplier level
Dutch telecoms operator KPN has extended its main sponsorship of the country’s top-flight Eredivisie football league.
Coca-Cola agrees multi-brand sponsorship with Ajax
Coca-Cola European Partners has signed an ‘Official Partner’ deal with Dutch Eredivisie champions AFC Ajax for the next three seasons.
Ziggo extends with Ajax for one year on same financial terms
Dutch telco Ziggo has extended its front-of-shirt sponsorship with Eredivisie football club Ajax for one year
Mercedes-Benz and Stern extend Ajax sponsorship
Dutch Eredivisie club Ajax has extended its sponsorship agreement with Mercedes-Benz as ‘Official Car Sponsor’ and with the Stern dealership as ‘Official Car Supplier’ until 2023.
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Office Center supports FC Groningen as main shirt sponsor for ‘indefinite period’
Office supplier company Office Center has extended its main shirt sponsorship with Dutch Eredivise club FC Groningen indefinitely
EuroParcs consolidates main shirt rights at Feyenoord with one-year extension
Dutch holiday park group EuroParcs will take over the main shirt sponsorship rights to Dutch Eredivisie club Feyenoord from its recently-acquired Droomparken brand next season
VAR Stadium Take-Over – Hans Anders & PSV Eindhoven
Through the 2018-19 season, Dutch optician Hans Anders played on the Eredivisie’s introduction of VAR with a pitchside billboard activation at PSV Eindhoven.
Champions League qualifier AZ Alkmaar switches to Nike
Dutch Eredivise football club AZ Alkmaar will switch its kit supplier from Under Armour to Nike after this season
Feyenoord set to part ways with Opel and switch to BMW
Dutch Eredivisie club Feyenoord is expected to switch its car category sponsor from mid-range car brand Opel to high-end German rival BMW from next season
Deliveroo grows European football profile with Eredivisie deal
Deliveroo has become the ‘Official Food Delivery Partner’ of Dutch football’s top-tier Eredivisie league for the rest of this season and all next season.
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Vitesse to support Voetbalshop.nl’s expansion plans
Dutch Eredivisie football club Vitesse Arnhem has expanded its association with e-commerce firm the Badge Company in a deal designed to support the development of its Voetbalshop.nl brand.
Voetbalshop
Puma ‘to replace Umbro’ as PSV kit supplier
Dutch football club PSV Eindhoven is set to sign a lucrative kit supply contract with German sportswear manufacturer Puma
The Great Feyenoord DNA Study – Opel & Feyenoord
‘The Great Feyenoord DNA Study’ of 2018 saw sponsor Opel build data on the the club’s supporters by giving them a chance to understand their devotion to the team by literally studying their DNA.
PSV Energie – Energiedirect.nl & PSV Eindhoven
Energiedirect.nl created an energy product specifically for fans of PSV Eindhoven to try and drive sales and reduce churn in the region.
Ajax teams up with BBIN
Dutch Eredivisie football club Ajax has agreed a partnership with Chinese iGaming software supplier BBIN.
Terms of the deal were not disclosed, but it will run for at least the 2019-20 season
Budweiser arrives in Holland, partners with Ajax
AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
Ajax extends master sponsor deal with Ziggo
Dutch champions Ajax have extended their front-of-shirt deal with Ziggo, the Netherlands’ largest digital TV, broadband and telephone operator.