Davis Cup

The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year. T

French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.