Davis Cup

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Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.

The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year. T

French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.