Davis Cup

Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.

Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)

Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer

The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years

The International Tennis Federation (ITF) has signed Spanish transportation network company Cabify as a sponsor for the forthcoming 2019 Davis Cup finals

Bank J. Safra Sarasin has today (Friday) been unveiled as an official partner and the official private bank of the finals stage of this year’s Davis Cup men’s national team tennis tournament.

Malaysian airline AirAsia has agreed a two-year deal to sponsor the finals of men’s national team tennis tournament the Davis Cup.

Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.

The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year. T

French banking group BNP Paribas has ended its title sponsorship of the Davis Cup, but will continue as title sponsor of the Fed Cup, and other International Tennis Federation properties

Japanese automotive manufacturer Lexus has been unveiled as a sponsor of this year’s Davis Cup Finals.

Swiss watchmaker Rolex has today (Monday) extended its sponsorship of the Davis Cup national team tennis tournament

Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.

Accounting network Crowe Global has signed up to sponsor the final of this year’s Davis Cup tennis tournament, which takes place in the French city of Lille from November 23-25.