Davis Cup
ITF nearing end to Davis Cup title sponsor search
The International Tennis Federation is closing in on a title sponsor for the Davis Cup as it looks to embark on a new future for the embattled men’s national teams’ competition.
Where are the sponsors? ITF challenger von Arnim slams Davis Cup commercial appeal
The absence of blue-chip brands at last weekend’s Davis Cup matches across Europe is the surest sign yet that the format is dead and a leadership change is required at the International Tennis Federation (…
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
LTA agrees Lexus naming rights sponsorship
The UK Lawn Tennis Association (LTA) has unveiled a new major sponsorship with carmaker Lexus
ITF’s 25-year Davis Cup deal with Kosmos terminated
Kosmos Tennis' 25-year agreement with the International Tennis Federation to run and commercialise the Davis Cup has been terminated following unsuccessful attempts to renegotiate the deal
Lexus renews Davis Cup sponsorship
Toyota-owned luxury car brand Lexus has renewed its role as an official partner of the Davis Cup tennis finals
ITF generated $67m in 2021 as Covid effect lingers
The International Tennis Federation generated $66.6m (€66.2m) in income in 2021, a significant increase on the $35.6
Quadcode signs up as global partner of Davis Cup Finals
Brokerage solutions company Quadcode has agreed a deal to sponsor the Davis Cup Finals, the season-ending event for the men’s national team tournament organised by the International Tennis Federation (…
Madrid-based VP Hoteles renews as official hotel of Davis Cup finals
The International Tennis Federation and Kosmos Tennis, the investment group that backs the Davis Cup, have renewed VP Hoteles as regional partner and official hotel of the Davis Cup finals
Lexus maintains Davis Cup backing
Japanese automotive manufacturer Lexus has extended its sponsorship of the Davis Cup Finals to take in this year’s edition of the men’s national team tennis tournament.
Mapfre extends with Spanish tennis for Davis Cup and Billie Jean King Cup
Insurance company Mapfre has renewed its national team title rights sponsorship with the Royal Spanish Tennis Federation (RFET)
Tennis Australia appoints former Qantas executive Cornelis as new CCO
Tennis Australia has appointed former Qantas and DHL executive Cedric Cornelis as its new chief commercial officer
Lacoste signs 6-year FFT extension for French national team rights
The French Tennis Federation (FFT) has extended its apparel deal with French sports brand Lacoste for six more years
ITF adds Cabify to portfolio for revamped Davis Cup
The International Tennis Federation (ITF) has signed Spanish transportation network company Cabify as a sponsor for the forthcoming 2019 Davis Cup finals
Bank J. Safra Sarasin signs on as Davis Cup finals sponsor
Bank J. Safra Sarasin has today (Friday) been unveiled as an official partner and the official private bank of the finals stage of this year’s Davis Cup men’s national team tennis tournament.
AirAsia backs revamped Davis Cup finals
Malaysian airline AirAsia has agreed a two-year deal to sponsor the finals of men’s national team tennis tournament the Davis Cup.
Rakuten takes over as title partner of Davis Cup
Japanese e-commerce platform Rakuten has signed as the new title partner of the Davis Cup – tennis’s biggest international team competition.
Kosmos looks to digital replacement technology to raise Davis Cup sponsorship revenue
The joint-venture partners in this year’s Davis Cup are planning to use digital replacement technology during broadcasts of the inaugural ‘World Cup of Tennis’ later this year.
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