Cheltenham Festival
Jockey Club searches for Cheltenham Festival title sponsor amid strategy shift
The Jockey Club is in the market for a title sponsor for next year’s Cheltenham Festival as it embarks on a strategy to combine its sponsorship assets into a more ‘holistic’ offering for brands.
Boodles takes on Cheltenham Gold Cup naming rights
UK-based jeweller Boodles has expanded its relationship with jump racing’s Cheltenham Festival by taking on the naming rights to the prestigious Cheltenham Gold Cup this year.
Cheltenham-based charity WellChild takes on Gold Cup naming rights
WellChild, a UK-based charity for seriously ill children, has reached an agreement with The Jockey Club to take on naming rights to this year’s edition of the Cheltenham Gold Cup horse racing event.